What is User Persona?

User Persona are the heart of any user-centric design. It’s trigger Empathy to motivate users. User Persona is a representation of our model users. It makes users based on qualitative and quantitative data. Persona helps to understand users’ needs, experiences, behaviors and goals.

Why are User Personas important?

If a product is created without a User Persona, then the product is not user focused. Then the main focus of the product becomes only business and implementation. So user personas are very important in every product journey. It solves issues during design critique.

The most important thing before creating user personas is to gather user data. It can be through context inquiry, survey, user interview, Ethnography. The ideal sample size for user personas should be between 5 and 8 users. For Next Part, the customer's demographic and technological data should be presented well through a template. Sample of  Demographic Data : Age, Location, Education, Profession, Income. Sample of Technologic Data : Comfort with Technology, Computer, Smartphone, Tab, Other Devices.
After that, the user's brand affinity and pain points should be highlighted in 2 separate segments. Finally, create a user persona based on the user's needs and goals.